The Coming Of Age Of Video Conferencing
By Amy Linley
The art of meetings has come a long way. It started with two people standing face-to-face to talk. It progressed to people from different place sitting down together in a boardroom to people in different places talking on a conference call at the same time. The pinnacle – so far – is taking those people in different places in a conference call, and adding video through their computers so they can both see and hear each other.

What if you are already using conference calls to save money? Why would you want to add video as well? On a conference call, you can hear the tones and inflections of your participants and gauge their demeanor, mood, and attitude. If a picture is worth a thousand words, how much is live video worth? You could be able to see the subtle expression changes in your participants and see what they really think. You could look them in the eye and know they will get the job done.

Another reason to do video conferences is to deal with a naughty human behavior trait almost everyone has: multi-tasking. When someone is talking on a conference call, the temptation is almost too great not to check your email, finish that memo, or look at your schedule for the day. We are probably all guilty of this at one time or another, but the tell-tale signs are there. We suddenly hear our name spoken on the conference call and are jerked away from an email and we say, “I’m sorry, could you repeat that? What was the question?”

While multi-tasking is an excellent skill to have, there is a time and a place for it. On a video conference, you can’t be looking away for long periods of time, or under your desk fixing those pesky wires. You – and your participants – are held accountable by video to stay in the moment and at the meeting. Studies have shown that video conferences extend participants attention span and allow much less distractions. This means that your meetings will be much more productive.

And let’s not deny it, having people from all around the world looking and talking to one another is just plain cool!

Once you’ve decided to take the next step to video conferencing, what equipment will you need? Of course there isn’t just one solution for every company. You’ll have to look at what kind of video conferences best serve your company’s needs.

From: http://www.conference-calling.eu/Sbc-Conference-Calling/Conference-Call-Agenda.php