Determining Business Needs

The first challenge is to understand your business' needs. Your goal may be to reduce costs, improve productivity, run a training program, or implement a distance learning program. Once you determine the particular application, you are ready to select and implement your system.

Ensuring Executive Buy-in

You will need senior management commitment in order to implement real changes in your organisation. The executive team should deliver the message that video can increase productivity, enhance collaboration, reduce business travel, and decrease your company's carbon footprint. Very few video conferencing deployments have been successful without executive buy-in.

Establishing a Single Process

One of the mistakes organisations often make is using a system of ad hoc dialling; users simply pick up the remote and the video meeting begins. That works when the system belongs to the individual and it is a personal or a desktop solution. However, people usually do not wish to touch any remote controls! A single process means the video call is connected the same way each time - regardless of the type of meeting. Whether it is a point-to-point call or a multi-point call with more than two sites, the process should be the same.

Don't Do It All Yourself!

You don't have to purchase your own hardware or hire your own staff to run successful video meetings. Most organisations do not have this expertise as their core competency, which is why many companies choose to outsource this responsibility.

From: http://www.articlesphere.com/Article/Video-Conferencing/151420